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July 19, 2024

Enhancing Customer Engagement with Extended Reality in Marketing

There is no doubt that technology continues to impact every aspect of a business, particularly marketing. Beyond social media and SEO, extended reality (XR) has made its way to modern advertising, giving customers a more immersive way to explore products and services.

Extended reality includes virtual (VR), augmented (AR), and mixed reality (MX). Marketers are beginning to integrate XR technology into their campaigns and strategies to maximise customer attention, appeal, and retention. This revolutionary trend is set to transform marketing for all businesses, regardless of industry

A Deeper Look: Extended Reality

Extended reality (XR) is the umbrella term encompassing three main technologies: augmented, virtual, and mi9xed reality. XR is used to combine or mirror the physical world with its digital counterparts, creating an immersive experience.

XR is widely used by businesses and organisations to let customers participate in a brand-new experience in various sectors, like healthcare, education, retail, and manufacturing. For instance, a client can explore the layout of a home via virtual reality.

How XR is Changing Marketing

SEO, social media, and Pay-Per-Click ads are the current kings of digital marketing. With the advent of XR technology, a huge step has been taken in the marketing sector, and it is set to take over as it gains swift momentum.

Recently, businesses have been using augmented and virtual reality to simulate real-world environments and transport their customers to digital stores or showrooms. Here, customers can interact, explore, and visualize products in stunning, lifelike environments.

XR marketing is not only exclusive to inviting customers to immerse themselves in 3D environments using a headset; further innovations allow the use of smartphones to scan QR codes and printed materials via an AR app. When scanned, users can access additional content like 3D product models, maps, and videos.

Why You Should Try XR in Marketing

  • Enhanced Customer Experience – By using XR technology, you can streamline the way customers interact with your business and give them the opportunity to discover your offers virtually.
  • Boosted Sales – Using XR technology generates greater appeal and interest in customers and enables them to make data-driven decisions when making a purchase, improving your sales.
  • Competitive Advantage – Harnessing the power of XR in technology gives your business a greater edge by appealing to more consumers.
  • Versatility – XR marketing can be used in various ways, such as QR codes in brochures and storefronts, as well as virtual tours via simulation.

Print Management for Your Next Level Marketing

XR technology is a wonder for marketers across the globe. If you are interested in starting your first XR campaign, you will need a reliable partner who can handle your printing needs so you can focus on innovating more clever ideas. Book a consultation with us at Emmpressit for print management solutions.

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