Ethical Trading Practices: Promoting Fairness and Sustainability in Trading
In today’s globalized world, trade plays a crucial role in the economic development of nations....
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Measuring Brand Lift and Real ROI From Video Advertising in Home Services
Why Video ROI Looks Different Than Other Channels
One of the biggest mistakes home service companies make with video marketing is measuring it the same way they measure direct response ads. Video rarely works as a simple click-to-call channel. Its impact is broader, longer lasting, and often indirect.
In 2026,…
The 3 Stages of Crisis Management: What Organizations Should Know
The 3 Stages of Crisis Management: What Organizations Should Know
A “crisis” is any unexpected event that threatens an organization’s people, operations, finances, or reputation. It can be a cyberattack,...
Promotional Products That People Actually Keep and Use
Promotional Products That People Actually Keep and Use
When it comes to fostering brand loyalty and keeping your business in the minds of consumers, promotional products are a...